30 Parameters To Start Your First Adwords Campaign

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Historically, The Adwords program started in 2000 and reported in 2010, 10 years after more than $ 28 billion to the Mountain View company. So yes, for tanks, they are reassured, Adwords is a program that works for both advertisers for the giant California! It is available this summer in France in 2011, with "Adwords Express" solution which as its name suggests, allows 4 clicks to create his "local" advertising, the decline is not here yet, but this product in one, does not allow the subtle play of keywords and bids. I will devote a few lines soon about it.

This post will attempt to provide benchmarks and guidance for those who wish by themselves start advertising on Google, and therefore do not follow a training adwords (shame :( ), despite saving time, to display ads located in interface of the search engine.
I will discuss, in the first chapter ecosystem adwords to identify the different components of the advertising program (actors, adwords, tools, management).

Then in a second step, I will keep the cycle of managing a adwords account , since opening up its optimization and milestones throughout the course of the advertiser.
In the third part, finally, I will raise the issue of estimating traffic impacts in a campaign.


Understanding ecosystem adwords


The three major players in the program are adwords advertiser, Google and web surfers.

Schematic adwords actors

The advertiser creates advertising on Google.
  1. The user types the search.
  2. Google returns a relevant answer.
  3. The user click on the ad the most suitable and arrives at the advertiser.
  4. The various parts in an advertising campaign.


  1. Actors (parameter of competition)
  2. The adwords account is in the center of the system between actors and tools. The web site is located at the intersection of adwords account and optimization thereof.
  3. The tools come with native adwords (keyword tools ..), online (SAAS platforms, Competitive Intelligence), Offline (spreadsheets).

The management cycle and the timing of a adwords campaign .


This is to give the concepts of planning through the management cycle to give some hints on the way to a campaign. How long an advertiser he needs to start his advertising for his website? What are the major steps in a project? etc ...

First, Adwords should not be considered linearly but rather virtuous circle.



Time 1: Organize / Plan

  • Create a customer profile (AdPlanner tool).
  • Identify marketing goals (conversions, Rsi).
  • Observe potential competition.
  • Choose the semantic field keywords, web site pages.
  • Optimize website - Landing Pages.
  • Find tools to track targets.
  • Organize its structure campaign budgets, goals, products or services (granularity king).


Time 2: Decide / Lancer

  • Account opening (note the time zone according to your ads)
  • Switch tracking conversions (Rsi, objectives)
  • Choose or budgets based on the number of campaign (s).
  • Separate the campaigns of two Google networks ("Research" & "Content")
  • Implement the campaign structure: Keywords + ads + Ad groups (Quality: ensuring adequacy keywords, ads, landing pages)
  • Set its auctions.
  • Limit campaigns "content network" to 50 key words (no match here)
  • Use managed placements to master exposure ("content network")
  • Launch the campaign!

Time 3: Observe / analyze

  • 3 goals in sight adwords quality, clicks and impressions, relevance of discourse.
  • Observe the appearance of his ads and those of competitors   (native adwords tool dedicated to this)
  • Analyze the results of campaigns, ad groups, key chain words.
  • Editing Performance Reports (aggregation).
  • Start a historical period results (months, weeks.) For comparative purposes.
  • Analyze the CTR, destination urls, Tx conversion CCP CCP max.
  • Follow his campaign reports and other dashboards.

Time 4: Optimize / manage

  • Optimize quality (keyword -> Announcement -> landing page)
  • Improve targeting (negative keyword and correspondence [large / phrase / exact]
  • Refine editorial: ads and ad groups.
  • Booster diffusion (calendar), and account for seasonality.
  • Extend visibility on different media (mobile, tablets ..)
  • Test ad variations and landing pages.
  • Use auditing tools site (Google analytics) to understand the behavior of your target. Enjoy the Google system and links between adwords and analytics.

It will be back during the next sections, each of these points.

As for the timing, he stressed the importance of the time dimension of a campaign.



There is no partitioning in these times, but it should be in a first campaign, however, observe a certain timeline in the course so that the account does its own historical, 2 weeks on average enough (time 2) after its launch (time 1) .

Time 3 and 4 are intimately intertwined although appearing here separated for reasons of presentation and understanding. To optimize this history, it will play on four essential variables in running a campaign budget, CPC (cost per click), keywords, and geo-targeting.

What can be estimated (benefits clicks) an adwords campaign?


Consider a hypothetical case, an estimate for a coupon Google adwords to 80 euros on a "piano tuner" on the search engine business only.

Count 5 euros of platform installation costs. Rest 75 euros.

What are the prices of different keywords that you want displayed (impressions)?

The generator keyword tool integrated adwords gives approximate cpc (cost per click) for the most expensive top 50 between 0.75 and 1 (rounded) in broad search (usually the cheapest). Take all this tool can be estimated because sometimes surprises.

However, we have two variables, 75 euros and the average cost budget per click 0.87 cts (although it is difficult to speak of average cost, since keywords have individual costs, and better than some performerons others in a campaign).

We can therefore determine the number of clicks : 75 / 0.87 or 86 clicks . How display (without clicking) it can generate? To do this, you must know CTR, Ctr is the ratio of the number of clicks on the displays, impossible to know before starting his campaign, therefore be based on an average rate of departure found. Here we take 2% (10% very good) will give us:


Calculating the number of impressions
This method makes it possible to have a cost estimate for a budget. The ad position varies according to the estimated max cpc (the more, the higher you earn a position on the page, but this is not the only variable comes into play the quality score , which is s' enrich as the campaign but have to be built from the start

10 simple Tips to Avoid Violating Google Adsense TOS

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It’s been 4 years have started monetizing my site with Adsense back in Feb 2009 and I realized no matter how many Adsense alternatives we talk about, Adsense is by far one of the best contextual and highest paying ad network for any blogger.

I have already shared some of the working tips to increase Adsense revenue but as I mentioned, Adsense is very strict about Adsense TOS and you have to take care of certain things to stop violating Adsense policies. We all know, getting Adsense approval is not that easy and we need to do many things to keep our Adsense account active. Recently, I got an Email from Adsense team saying “Adsense serving has been disabled on one of my site” and I realize it’s the right time to update this post and make new Adsense publishers aware of Adsense policies and things to avoid, which may lead to account ban.

Little out of context but since 2011, when Google launched Google panda, they also made some major changes in Adsense quality guidelines. Specially, in 2011-2012 we have noticed many Indian and Pakistani Adsense publisher has been banned due to copyright violation and due to low quality pages. Another major reason for Adsense ban is invalid click, which is al-together a big topic and I will cover it on another post.

Though Google Adsense is very strict about the policies and as I mentioned on my previous post of why I removed Global translator plugin to save my self from getting banned from Google Adsense.


These are the simple mistakes you and Adsense publisher should avoid to get themselves banned :
Understand Adsense TOS and Stop violating Adsense Policies:

Invalid Clicks:

This is where the maximum Adsense account get into danger zone. Most of publisher who starts with Adsense, they usually ask their friend to click on Ads or click on their Ads from different I.P. If Adsense team detect such activity, they put your account in disable mode to ensure and safeguard their Advertisers.

Also, many new publishers ask their readers to click on ads, which is also discouraged by Adsense as stated in their program policies.

Using Adsense on unsupported language blog :

At the time of writing, Google doesn’t support all the languages to qualify for Adsense program. If you have approved adsense account and you are using it to show it on the blog whose language don’t qualify Adsense TOS, then make changes asap. Specially, if you are using any method to make your blog multi-lingual and serving Ads on it, this will be consider as violation. That’s the reason, I removed Global translator plugin some time back.

Maximum Adsense unit on a single page :

Adsense work on simple rule of 1-2-3 to define the maximum number of ad unit on a single page. You can refer to previous post for more info : Maximum number of adsense unit on a single page. Though, this is not any violation of Adsense policies as this could be a mistake and adsense won’t show more than 3 content ad unit unless you are a premium Adsense publisher.

Sending ads on Email :

Many publisher started the trend of sending adsense adverts within email, and sometime it goes viral. Google find it against the program policies.

Advertisement label :

Many publisher started using trick like click here, Click to see hot babe, and this also helped to encourage click. Encourage click? Oh time to look at point 4. Or you use pop up script to show Adsense in pop-up and readers have to click on it to read the content, Ahh big no!

Competitive contextual advertisement :

Make sure you don’t use any other contextual advertisement program. Let Google ad sense by your only and favorite advertisement program. Though for monetization you can use many other ad network and here are some which I have used and they comply with Adsense TOS. Infolinks, BuySellads, Technorati media, Viglink.

Altering the Adsense code :

So you are a programmer? huh! doesn’t matter. Changing your Adsense code in any ways is not permitted by Google.
Shading with Image : Placing Google Adsense Image ad unit with adjacent image can be a great and smart move, but guess what? Do it and Google adsense might ban you. Google TOS doesn’t allow use of shading your adsense image ads with adjacent image.
Read few more from official Google page

Hosting Copyright content:

If you are running Adsense on site which distribute copyright content like Movies, songs or any other files, you are most likely to get instant ban. Adsense doesn’t allow putting Adsense on site which distribute copyright stuff.

Linking to site who distribute Illegal and copyright content:

This is something which I got to know about in 2012 and one of the reasons why most of sites are getting Adsense ban. If you are linking to sites like (Streaming movie), illegal or pirated software, Keygen sites, your adsense serving might be disabled for that particular site. Here are the other type of content, that is not allowed for Adsense sites: 
  • Porn, Adult material 
  • Violent content 
  • Racial content 
  • Hacking/Cracking 
  • Gambling/Casino 
  • Pages selling Drugs, Alcohol (Beer or hard alcohol) 
  • Pages selling Weapons and ammunition 
  • Distribution of course work. Eg: Student essays 
Above are just an example, and there could be more. So, you should avoid putting any such content on your blog or atleast avoid serving Adsense on those pages

Paid Traffic:

If you are buying traffic for your Adsense enabled sites, it’s not permitted according to adsense TOS. Also, consider reading Adsense landing page Quality guidelines, which will give you ample amount of idea, what Google expect from your pages.
But if you are a victim of adsense ban game, shoutmeloud previous post on adsense alternative program will be very useful for you.

What to do When Adsense Account is Disapproved? - Adsense Facts and Tips

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Adsense is one of the easiest way to monetize a Blog and being one of the best advertising network, Adsense team maintain it’s quality by approving only quality Websites for using Adsense. They have a very strict TOS and they keep banning accounts, which violates Adsense TOS. The hard part is getting inside Adsense ad network. Most of the time, you will find bloggers complaining Adsense account is disapproved and many of them become hopeless. We have already published a complete Adsense guide for beginners to get started with it.


Harsh earlier guide on How to create Adsense account, covers all the basic steps to apply and getting your Adsense account approved. Though, one thing which we have not talked about and is very important: What to do when Adsense disapproves your adsense application.
How to Deal with Disapproved Adsense account?


When any blogger adsense application is rejected, it’s a disappointing time for him. He feels very frustrated and at times many newbies quit blogging. Let me clear some air here, and Shout it loud: Adsense is not the end of your Blogging career. Even if you don’t have any approved Adsense account, you can still make money from your Blog. Check out ShoutMeLoud, and realize how many Adsense ad units you see here. You would notice, Harsh uses only one 468*60 ad unit below post permanently and if I’m not wrong, it’s only because of his Adsense revenue sharing program. Anyways, I’m not saying you should not reapply for Adsense, but before you do so, there are things that you should be taking care of.

Difference Between disapproved Adsense account and Banned Adsense account?

  • When we apply for ADSENSE account and ADSENSE reject your application this is known as ADSENSE account is disapproved. When an application is disapproved, we can always re-apply for account.
  •  When google ADSENSE stops you account for something illegal or wrong you done then this is caller as ADSENSE account is banned when our ADSENSE account is banned, in most of the cases we can’t reapply or use Adsense again with the same name. 
  • Stay calm and don’t lose hopes
  • Adsense is an advertiser centric network and to meet their advertisers demand, they need more publisher. But at the same time, to maintain their quality of ads and ad network, they accept only quality sites. Now, if your application is rejected, it means your blog is missing something and you need to work on it to make it better.
  • This is one of the reason, adsense have 6 month old blog policy for getting an approved application, as 6 month is enough time for a Blogger to improve his blog. So, don’t lose hope and read on for what you should do before reapplying for approval again
  • Don’t reapply Instantly
  • When adsense team rejects an application, they usually mention the reasons like “insufficient content ” “URL you specified is not owned by you“, “Due to copyright material” and so on.
  • You need to understand what went wrong and how you can fix it. If it’s ownership issue, you can always reply back and Adsense team will give you a way to show the ownership of your account. If it’s coz of publishing copyright material (Plagiarism), you can remove all such posts and reapply for Adsense after adding more quality and original content and so on.
  • First thing: You need to understand what went wrong and how you can fix it. Just giving up here is not a solution and as I mentioned, you need to work according to their guidelines to get a disapproved adsense account approved.

Work on design of your Blog:

One of the mistake which I have seen many blogger do is, they create a new blog, add few content, add lots of different ad networks, use a crappy or distorted design and apply for Adsense. Believe me, first impression is very important and it’s your blog design which matters a lot. If you are on WordPress, you can use any professional WordPress theme from premium theme network or from elegant theme, as it’s cheap.

If you are on BlogSpot, use a blogSpot theme which is not only beautiful but also looks professional. Don’t clutter your sidebar widget and post with lots of blog widgets and different ads. Once you are approved for Adsense, you can always add as much widget or different ad network. (If required).

Build more traffic and Monetize with other Ad networks

Work on improving the quality of your blog and blog articles. Also, if you are waiting for few months before reapplying, you can use any of the mentioned Adsense alternative ad networks to monetize your blog. You can also take help of direct advertisement or use Buysellads meanwhile. Though again, most of ad networks expect a quality site to approve you. And one of the most important criteria is traffic on your Blog. If you have a decent traffic blog, you will be accepted in most of the other ad networks. Here are some articles which will help you to increase traffic on your site: 

Read all rules, terms and conditions carefully

ADSENSE disapproved your application because, “your blog doesn’t meet their guidelines and fulfil all the criteria”. So, read all the conditions carefully and you will find your all mistakes and you can fix it in time.
Clear your all mistakes

Now you got all your mistakes. So, this is a time for remove all mistakes. Take your study opened and repair and remove. don’t let any chance to reject your application for another time. Here are a list of some of the beginner mistakes, which you should avoid:

Take final test of your blog

We have to left nothing in the room for rejection. so, we will take last test of the blog and clear all the missed mistakes we found.
Reapply for GOOGLE ADSENSE account

Now if your blog cleared all tests and mistakes. So, this is a time for resubmit your application . You will find a link in rejected Email from Adsense team to reapply for your adsense account. Another tip is to, use a custom domain and have a Google apps account. Now, use your Google apps Email Id to apply for Adsense account. This works for many.

At times, Adsense team reject your application for wrong reasons and one way to bypass this is by reapplying again and again. If you have read Harsh story, you would know he also got adsense account approval after reapplying adsense application for 6 times.


What Next?
That’s it guys, hope this article will help you to get inside Adsense ad network. And believe it or not, there are many more blog monetization method, but Adsense gives you peace of mind with recurring income stream. If you follow above tips, I’m sure next time you will not be disappointed with a rejected Adsense application. Once you get your account approved, do come back drop a thank you comment and share this post on your favorite Social network.


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