10 simple Tips to Avoid Violating Google Adsense TOS

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It’s been 4 years have started monetizing my site with Adsense back in Feb 2009 and I realized no matter how many Adsense alternatives we talk about, Adsense is by far one of the best contextual and highest paying ad network for any blogger.

I have already shared some of the working tips to increase Adsense revenue but as I mentioned, Adsense is very strict about Adsense TOS and you have to take care of certain things to stop violating Adsense policies. We all know, getting Adsense approval is not that easy and we need to do many things to keep our Adsense account active. Recently, I got an Email from Adsense team saying “Adsense serving has been disabled on one of my site” and I realize it’s the right time to update this post and make new Adsense publishers aware of Adsense policies and things to avoid, which may lead to account ban.

Little out of context but since 2011, when Google launched Google panda, they also made some major changes in Adsense quality guidelines. Specially, in 2011-2012 we have noticed many Indian and Pakistani Adsense publisher has been banned due to copyright violation and due to low quality pages. Another major reason for Adsense ban is invalid click, which is al-together a big topic and I will cover it on another post.

Though Google Adsense is very strict about the policies and as I mentioned on my previous post of why I removed Global translator plugin to save my self from getting banned from Google Adsense.


These are the simple mistakes you and Adsense publisher should avoid to get themselves banned :
Understand Adsense TOS and Stop violating Adsense Policies:

Invalid Clicks:

This is where the maximum Adsense account get into danger zone. Most of publisher who starts with Adsense, they usually ask their friend to click on Ads or click on their Ads from different I.P. If Adsense team detect such activity, they put your account in disable mode to ensure and safeguard their Advertisers.

Also, many new publishers ask their readers to click on ads, which is also discouraged by Adsense as stated in their program policies.

Using Adsense on unsupported language blog :

At the time of writing, Google doesn’t support all the languages to qualify for Adsense program. If you have approved adsense account and you are using it to show it on the blog whose language don’t qualify Adsense TOS, then make changes asap. Specially, if you are using any method to make your blog multi-lingual and serving Ads on it, this will be consider as violation. That’s the reason, I removed Global translator plugin some time back.

Maximum Adsense unit on a single page :

Adsense work on simple rule of 1-2-3 to define the maximum number of ad unit on a single page. You can refer to previous post for more info : Maximum number of adsense unit on a single page. Though, this is not any violation of Adsense policies as this could be a mistake and adsense won’t show more than 3 content ad unit unless you are a premium Adsense publisher.

Sending ads on Email :

Many publisher started the trend of sending adsense adverts within email, and sometime it goes viral. Google find it against the program policies.

Advertisement label :

Many publisher started using trick like click here, Click to see hot babe, and this also helped to encourage click. Encourage click? Oh time to look at point 4. Or you use pop up script to show Adsense in pop-up and readers have to click on it to read the content, Ahh big no!

Competitive contextual advertisement :

Make sure you don’t use any other contextual advertisement program. Let Google ad sense by your only and favorite advertisement program. Though for monetization you can use many other ad network and here are some which I have used and they comply with Adsense TOS. Infolinks, BuySellads, Technorati media, Viglink.

Altering the Adsense code :

So you are a programmer? huh! doesn’t matter. Changing your Adsense code in any ways is not permitted by Google.
Shading with Image : Placing Google Adsense Image ad unit with adjacent image can be a great and smart move, but guess what? Do it and Google adsense might ban you. Google TOS doesn’t allow use of shading your adsense image ads with adjacent image.
Read few more from official Google page

Hosting Copyright content:

If you are running Adsense on site which distribute copyright content like Movies, songs or any other files, you are most likely to get instant ban. Adsense doesn’t allow putting Adsense on site which distribute copyright stuff.

Linking to site who distribute Illegal and copyright content:

This is something which I got to know about in 2012 and one of the reasons why most of sites are getting Adsense ban. If you are linking to sites like (Streaming movie), illegal or pirated software, Keygen sites, your adsense serving might be disabled for that particular site. Here are the other type of content, that is not allowed for Adsense sites: 
  • Porn, Adult material 
  • Violent content 
  • Racial content 
  • Hacking/Cracking 
  • Gambling/Casino 
  • Pages selling Drugs, Alcohol (Beer or hard alcohol) 
  • Pages selling Weapons and ammunition 
  • Distribution of course work. Eg: Student essays 
Above are just an example, and there could be more. So, you should avoid putting any such content on your blog or atleast avoid serving Adsense on those pages

Paid Traffic:

If you are buying traffic for your Adsense enabled sites, it’s not permitted according to adsense TOS. Also, consider reading Adsense landing page Quality guidelines, which will give you ample amount of idea, what Google expect from your pages.
But if you are a victim of adsense ban game, shoutmeloud previous post on adsense alternative program will be very useful for you.

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